Curriculum Vitae

Work Experience

May 2015 – Nov 2016: Senior Brand Strategist: brandtouch° (, Hamburg / Berlin, Germany
B2B and B2C brand strategy projects, creative briefs, presentations, research analyses (market, competitors, consumers, trends, brand status)
Clients/Projects: Milram, Deutsche Bahn, hkk, UTA, MediaBroadcast, EliteSingles
Jun 2014 – May 2015: Freelance Strategic Planner
in several agencies and for various clients (e.g. TUI, NIVEA, Zalando)
Aug 2010 – Aug 2012;
Sep 2012 – May 2014:
(Junior) Account Planner/Strategist: DDB Tribal Hamburg (, Hamburg, Germany
B2B and B2C projects across all media (integrated, ATL, BTL, online, social media), creative briefs, communication strategies, brand strategies, presentations, research analyses (market, competitors, consumers, technologies, trends)
Clients/Projects: Deutsche Telekom, Volkswagen, Compo, Philips Saeco, PagePlace
Nov 2011 – Jan 2012: Planner (network support): DDB Tribal Vienna (, Vienna, Austria
B2B and B2C projects across all media (integrated, ATL, BTL, social media), creative briefs, communication strategies, presentations, research analyses (market, competitors, consumers)
Clients/Projects: McDonald’s Austria, T-Mobile Austria, SPAR
Nov 2009 – Jul 2010: Freelance Social Web Analyst: complexium (, Berlin, Germany
Monitoring, analyses and presentations of social web content
Clients/Projects: Grünenthal, Deutsche Telekom, McDonald’s, VFA
Nov 2007 – Apr 2008: Strategic Planning Intern: DDB Berlin (, Berlin, Germany
Support of planning team, creative briefs, trend newsletter, research analyses (market, competitors, consumers, trends, technologies)
Clients/Projects: Volkswagen,, Deutsche Bahn, Almdudler, Thüringen, Bosch
Jun 2005 – May 2008: Freelance Communications Consultant: softgarden (, Berlin, Germany
Brand management, web presence, brochures
Nov 2006 – May 2007: Graduate Project: GWA e.V. (Association of German Communications agencies) (
Digital communication and recruiting concept for young professionals (
Aug 2006 – Oct 2006: Strategic Planning Intern: McCann Erickson (, Berlin, Germany
Support of planning team, creative briefs, positioning concepts, research analyses (market, competitors, consumers, trends)
Clients/Projects: The Coca Cola Company, Lufthansa, Nescafé


Apr 2010 – Jul 2010: Hasso-Plattner-Institute, Potsdam University, Potsdam, Germany
School of Design Thinking (
Oct 2003 – Apr 2010: Berlin University of the Arts, Berlin, Germany
Communication in Social and Economic Contexts ( and
Fields of Study: Strategic Planning, Communication and Media Science, Economic Science
German University Diploma1: 1.322
Thesis: “Digital Natives and their Choice of Communication Channels – A Study of young Adults’ Communication Behaviour in the Era of New Media”
Sep 2008 – Dec 2008: Bond University, Gold Coast, Australia (
Fields of Study: Digital Media and Society, Accounting, Entrepreneurship
Study Abroad scholarship; Placed on Dean’s list for Academic Excellence
Feb 1999 – Jun 2003: High school, Viersen, Germany
German High School diploma: 1.32
Sep 2000 – Dec 2000: Saint Felix School, Southwould, United Kingdom
1 German University Diploma: equivalent to Master of Arts
2 German grade system: 1 = “excellent”, 2 = “good”, 3 = “satisfying”, 4 = “sufficient”

Further Qualifications & Experience

since Oct 2015: Founder: surfaholicx (
Business development, product invention & development of a protective bag for surfboards (international patent pending)
April 2013 – Jun 2014: Marketing & Booking Manager: LA MAR Surf School (, Fuerteventura, Spain
Brand development, corporate design, media strategy, website, advertisements (online & print), booking management, cooperation with local NGO
2007 – 2014: Attendance at several congresses and workshops on social media and gamification
Jun 2005: Werbekongress 2005 (Advertising congress) (
Image campaign for female soccer, supported by DDB Berlin (
Oct 2004 – Dec 2004: BruttoSozialPreis (Advertising contest for non-profit organizations) (
Communication concept for Weltfriedensdienst e. V. (World Peace Mission) (,
supported by Deutsche Fundraising Company (
Sep 2002: Award-winner “re:spect meets politics” (Contest for federal elections campaign)
Billboard series “best wishes – your future.” (1000x pasted in Berlin)

Language Skills

German: mother tongue
English: spoken and written fluently
Spanish: advanced basic skills
French: basic skills

Computer Skills

Perfect in both Windows and Mac systems, MS Office package
Confident handling of graphics- and publishing software Adobe Creative Suite
Basic skills with HTML & CSS (WordPress)
Basic skills in film editing with iMovie