Curriculum Vitae


Work Experience

May 2015 – Nov 2016: Senior Brand Strategist: brandtouch° (brandtouch.com), Hamburg / Berlin, Germany
B2B and B2C brand strategy projects, creative briefs, presentations, research analyses (market, competitors, consumers, trends, brand status)
Clients/Projects: Milram, Deutsche Bahn, hkk, UTA, MediaBroadcast, EliteSingles
Jun 2014 – May 2015: Freelance Strategic Planner
in several agencies and for various clients (e.g. TUI, NIVEA, Zalando)
Aug 2010 – Aug 2012;
Sep 2012 – May 2014:
(Junior) Account Planner/Strategist: DDB Tribal Hamburg (ddb-tribal.com), Hamburg, Germany
B2B and B2C projects across all media (integrated, ATL, BTL, online, social media), creative briefs, communication strategies, brand strategies, presentations, research analyses (market, competitors, consumers, technologies, trends)
Clients/Projects: Deutsche Telekom, Volkswagen, Compo, Philips Saeco, PagePlace
Nov 2011 – Jan 2012: Planner (network support): DDB Tribal Vienna (ddb-tribal.com), Vienna, Austria
B2B and B2C projects across all media (integrated, ATL, BTL, social media), creative briefs, communication strategies, presentations, research analyses (market, competitors, consumers)
Clients/Projects: McDonald’s Austria, T-Mobile Austria, SPAR
Nov 2009 – Jul 2010: Freelance Social Web Analyst: complexium (complexium.de), Berlin, Germany
Monitoring, analyses and presentations of social web content
Clients/Projects: Grünenthal, Deutsche Telekom, McDonald’s, VFA
Nov 2007 – Apr 2008: Strategic Planning Intern: DDB Berlin (ddb-tribal.com), Berlin, Germany
Support of planning team, creative briefs, trend newsletter, research analyses (market, competitors, consumers, trends, technologies)
Clients/Projects: Volkswagen, Bild.de, Deutsche Bahn, Almdudler, Thüringen, Bosch
Jun 2005 – May 2008: Freelance Communications Consultant: softgarden (softgarden.de), Berlin, Germany
Brand management, web presence, brochures
Nov 2006 – May 2007: Graduate Project: GWA e.V. (Association of German Communications agencies) (gwa.de)
Digital communication and recruiting concept for young professionals (kommunikarriere.de)
Aug 2006 – Oct 2006: Strategic Planning Intern: McCann Erickson (mccann.de), Berlin, Germany
Support of planning team, creative briefs, positioning concepts, research analyses (market, competitors, consumers, trends)
Clients/Projects: The Coca Cola Company, Lufthansa, Nescafé


Education

Apr 2010 – Jul 2010: Hasso-Plattner-Institute, Potsdam University, Potsdam, Germany
School of Design Thinking (hpi.uni-potsdam.de/d_school)
Oct 2003 – Apr 2010: Berlin University of the Arts, Berlin, Germany
Communication in Social and Economic Contexts (udk-berlin.de and gwk.udk-berlin.de)
Fields of Study: Strategic Planning, Communication and Media Science, Economic Science
German University Diploma1: 1.322
Thesis: “Digital Natives and their Choice of Communication Channels – A Study of young Adults’ Communication Behaviour in the Era of New Media”
Sep 2008 – Dec 2008: Bond University, Gold Coast, Australia (bond.edu.au)
Fields of Study: Digital Media and Society, Accounting, Entrepreneurship
Study Abroad scholarship; Placed on Dean’s list for Academic Excellence
Feb 1999 – Jun 2003: High school, Viersen, Germany
German High School diploma: 1.32
Sep 2000 – Dec 2000: Saint Felix School, Southwould, United Kingdom
1 German University Diploma: equivalent to Master of Arts
2 German grade system: 1 = “excellent”, 2 = “good”, 3 = “satisfying”, 4 = “sufficient”


Further Qualifications & Experience

since Oct 2015: Founder: surfaholicx (surfaholicx.com)
Business development, product invention & development of a protective bag for surfboards (international patent pending)
April 2013 – Jun 2014: Marketing & Booking Manager: LA MAR Surf School (lamarsurf.com), Fuerteventura, Spain
Brand development, corporate design, media strategy, website, advertisements (online & print), booking management, cooperation with local NGO CleanOceanProject.org
2007 – 2014: Attendance at several congresses and workshops on social media and gamification
Jun 2005: Werbekongress 2005 (Advertising congress) (werbekongress.de)
Image campaign for female soccer, supported by DDB Berlin (ddb-tribal.com)
Oct 2004 – Dec 2004: BruttoSozialPreis (Advertising contest for non-profit organizations) (bruttosozialpreis.de)
Communication concept for Weltfriedensdienst e. V. (World Peace Mission) (wfd.de),
supported by Deutsche Fundraising Company (d-fc.de)
Sep 2002: Award-winner “re:spect meets politics” (Contest for federal elections campaign)
Billboard series “best wishes – your future.” (1000x pasted in Berlin)


Language Skills

German: mother tongue
English: spoken and written fluently
Spanish: advanced basic skills
French: basic skills


Computer Skills

Perfect in both Windows and Mac systems, MS Office package
Confident handling of graphics- and publishing software Adobe Creative Suite
Basic skills with HTML & CSS (WordPress)
Basic skills in film editing with iMovie